Beauty Pressure

The Dove Campaign for Self Esteem-Beauty Pressure

The Dove Campaign for Self-Esteem works to inform women of all ages across the world that the media has gained control of their confidence. Advertisements for beauty products have one goal: make women feel that they need the product so they will buy it, and the only way to make someone feel that they need foundation is to make them believe that their natural base isn't good enough.

This constant burden placed upon women that they must look their best in order to feel their best is creating a world where as soon as girls hit puberty, they begin to despise themselves. Their thighs are too big, their hair is too short, their eyelashes aren't long enough, their skin isn't tan enough, their smile lines are showing, their breasts are too small, their breasts are too big-and this all stems from advertisements, music videos, television shows and the diet industry building up their confidence in a product rather than in themselves.

Women spend thousands of dollars each year on beauty products, ranging from getting their hair colored and cut to buying mascara, but what is even more damaging than the lack of money in their bank account is the lack of self-esteem that they possess. This has major effects on young girls who later become women who focus less on their inner strengths and more on outside appearance.